Made To Stick by Chip and Dan Heath

Made to Stick: Why Some Ideas Survive and Other Die was recommended to me by a co-worker.  Being that I am in software sales, it is extremely important that my own, and my team’s, messaging sticks.  And based on our prospecting response rate, it clearly wasn’t.  I would recommend this book to anyone who needs to sell a message – sales, marketing, teachers, parents, spouses, etc!  Really, anyone that has an idea to sell, this is worth reading.
As an example of why you may want to read this book – have you ever heard of the man who wakes up in a tup of ice with his kidney removed?  Of course you have! Why do you remember this story?  You need to read the book to find out:-)
On a side note, I normally avoid any political comments on my blog, but I will add one comment here – liberals, democrats, etc – you really should read Made to Stick.  If there is one thing we are not good at, it’s messaging. If there is one thing big business and conservatives are experts at, you guessed it, it’s messaging.